The evolution of technology, beginning in the early stone age and evolving to the most powerfull technology of all times.
Client: SATURN
Advertising Agency: Scholz&Friends, Berlin, Germany (www.s-f.com)
Creative Director: Oliver Handlos
Art Director: James Cruickshank, Michael Hess
Copywriter: Felix Fenz, Sebastian Plum, Bastian Engbert
Management Supervisor: Uli Schuppach
Account Supervisor: Sandra Ortmann, Jürgen Fink
TV-Producer: Claudia Knipping, Nina Heyn, Mathis Rekowski
Director: Carl Erik Rinsch
Executive Producer: Lutz Müller
Producer: Tobias Steinhauser
DoP: Javier Aguirresarobe
Postproduction: Alex Grau
Charakter-Design: Jeff Julian, Big Lazy Robot
Sounddesign: Audioforce
Duration : 0:1:14
25 Comments
So dayum awesome!
So dayum awesome!
But the great apes …
But the great apes are not direct ancestors to Homo Sapiens! We have a common ancestor! *science*
Nitpick aside, great commercial!
background is Teide …
background is Teide National Park, Canary ISlands, Spain. My home hehe , casually.
For the whole shop.
For the whole shop.
true
true
the stupid …
the stupid superiority of humans
I think lightwave …
I think lightwave or maya
that was pretty cool
that was pretty cool
oh god their going …
oh god their going to rebail against us and were going to be no match
Bullcrap! There’s …
Bullcrap! There’s no way a robot sabre-toothed tiger could take down a robot Tyrannosaur!
they cut they …
they cut they dialouge at the end it was the trippest part
i was getting goosbumps
More transhumanist/ …
More transhumanist/singularity propaganda.
What are they …
What are they advertising ;(
cool video!
cool video!
with wat software …
with wat software is made this ,vue?
the T Rex looks …
the T Rex looks like Grimlok from Transformers.
end is so …
end is so disappointing. otherwise it is very well done
oh my god!
oh my god!
bruno aveillan did …
bruno aveillan did ’sexy robot girl’ too. for gilette. difference is, his is actually sexy.
this on the other hand, is all lovely and hi tech. but where’s the humanity? the emotion?
Im confused.
Im confused.
wow…
i love this …
wow…
i love this sh..
DD31D,
I think the …
DD31D,
I think the idea when directing a commercial is to think “How can I take something this simple and mainstream and make it memorable and unique?” If this weren’t a Saturn commercial, it would be a very intriguing short film. I don’t see how the fact that it’s a commercial hurts it in any way.
Well, it’s ok – but …
Well, it’s ok – but I prefer the Guinness evolution ads – far more humour…
Think he’ll be getting a lot of help on narrative from Ridley for the Alien prequel thang… (I hope)
You’re all easily …
You’re all easily pleased. This was a waste of time. Pretty to look at, but at the end of the day its a commercial for ’saturn’. And who really gives a flying f*ck about ’saturn’? Imagine what this hack is gonna do to the ALIEN franchise?!
Actually, the worm …
Actually, the worm is made of rope (one of the most important early technology) and the shark is simply metal. The pterodactyls are indeed clockwork.